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| CHANEL |
There was an interesting article in the FT a few weeks ago
that said that consumers are moving from just wanting to look fashionable to
wanting an entirely fashionable life; a wish to not only dress themselves but
also to dress their homes too.
However, when moving home it’s presently a challenge to decorate
in a way that fits your budget without having to buy mass market products,
which does not satisfy the personal desire to not only find unusual objects for
the home, but also acquire experiences over just buying “stuff”; that exciting alchemy
when a person often buys not the object first, but the photo of the desired
object which becomes a reality through the long UPS (or whatever) journey to their
home.
So we decided to start this blog, because as we are at the
sharp end of design we have the tools to enable you to create YOUR home, which
is, let’s face it, a place where you should feel “you”, which fits in with your
style, and is a mirror of your life and aspirations, and not just a carbon copy
of something you might have seen on the net or in the news that you feel
obliged to adopt because someone, somewhere says it’s fashionable.
So stick with us, we’ll be looking at trends, style, our
inspirations and obsessions, plus, secrets and know-how to help you create the
ultimate living space that reflects the real you. We’ll be giving the heads up on Facebook and
Twitter so follow us; for pics follow our style boards on Pinterest.
